As the Lead Designer at Alloy for the past two years, I’ve embraced a variety of roles that have expanded my expertise and confidence in leading our rebrand efforts.
In 2024, Alloy underwent significant transformation, introducing new offerings and refining our positioning. Our goal is to become the go-to solution for integrating anything. This rebrand is tailored to resonate with our primary audience—engineers and product managers—while maintaining a sophisticated enterprise feel.
