(FS)

FILIPE SOARES

I help companies to develop and ship amazing experiences for the web. Great UI, expressive brands and motion are at the root of my work.

I help companies to develop and ship amazing experiences for the web. Great UI, expressive brands and motion are at the root of my work.

I help companies to develop and ship amazing experiences for the web. Great UI, expressive brands and motion are at the root of my work.

Design Lead

Alloy Automation

2023 / Now

Brand Lead Designer

Alloy Automation

2022

Senior Product Designer

VTEX

2021

Product Designer

Guava Software

2017

Senior Art Director

Blackninja(Advertising Agency)

2013

The layers are many. I'm a experienced designer based in the sunny Recife, Northeast Brazil 🏖 Developed deep interest for branding, UI development and motion design. For the past eleven years, I've had the chance to design for exciting industries, from ecommerce to the energy sector. From graphic to product design.

In 2011 I graduated in Graphic Design and worked for 3 years with Branding and Web. Later, I became an Art Director for the next 6 years, creating assets and campaigns for uncountable clients and industries. In 2017 I decided to go fully digital and started working as a Product Designer for a Software company called Guava. As a unicorn product designer, I've had the chance to work with clients from day one to the final delivery, from Ideation to front-end, from the energy sector, water supply to pet food. Guava was Aqhired in 2021 by VTEX, there, i worked with an amazing team to pull of the Faststore, an ecommerce set of tools for store fronts. Then, i accepted a new challenge at Alloy Automation, were I'm developing brand design and awereness for an IPaaS(integration platform as a service) company.

Years went by as graphic and product designer, visual artist, front-end, motion and many other skins. As I mature, I'm making web home and the place i want to be creating for. I can convey years of experience to empower brands with high quality designs that resonates with demanding audiences.

My design process has evolved along the years to embrace new tech and tools, to adapt and test ideas for a more complex world. For the next years, is no different, from AI generative images to AR and automation, i'm experimenting and making it part of my craft.