I’m interested in how an identity comes alive through motion, interaction, and the details that make an experience feel whole. I let the idea shape the process, choosing or building the tools it needs as the work develops. What draws me to AI is the room it gives that idea to grow. If I have two weeks for a project, I don’t just want to finish in two days. I want several strong directions to consider, time to try them, and a better understanding of why one deserves to go further.

These days, I spend a lot of time talking to my computer. I picture something, describe it to an agent, and work through what still feels wrong. I bring videos, visual references, animation studies, and structured files into the conversation. Years of working with the web help me make the direction concrete: how something should behave, how it could be built, and where it needs more attention.

I approach this as creative direction. Agents help me explore and execute; I shape the intent, review the results, and decide what deserves another pass. Typography, hierarchy, motion, and performance all need close attention. So does the less measurable question of whether something feels right. The books, music, images, and experiences I bring to the work shape those decisions. That’s where the work becomes personal.

Sometimes an existing tool gets me where I want to go. Sometimes I build one around the problem. That flexibility lets me move between brand, interface, motion, and interaction, following an idea across disciplines without losing what made it interesting. I want the finished experience to feel connected, with the same care in how it looks, moves, and works.